A few years ago, I was running a small ecommerce brand.
Korean skincare, if you must know.
I knew SEO was the move. Long term, compounding, free traffic. Every guide on the internet said the same thing.
“Just publish 2 to 3 articles a week. For months. Maybe years. And you'll see results.”
So I tried.
I hired writers. Burned through $400 articles that read like wet cardboard.
I tried doing it myself between actually running the business.
Nothing stuck. I kept falling off after a week or two.
Then one day, I just stopped trying.
That's the honest version. I didn't want to do it anymore. I was tired.
So instead of grinding harder, I did the thing every lazy engineer does eventually.
I started building a way to make the work disappear.
The build
I wired together an AI pipeline that did the whole thing for me.
It researched the keywords my customers were actually searching for. It wrote the articles in my brand voice. It published them to my blog. It submitted every new URL to Google for indexing. It added internal links. Schema markup. The boring stuff. All of it.
I set it up once. Then I walked away.
And it worked.
Articles started ranking. Traffic started compounding. Sales followed.
Here's the part that bothered me though.
I knew what other small business owners were paying to get this kind of outcome. I had been one of them six months earlier.
The SEO tools out there? They run you $100 to $500 a month, each one solving a tiny piece of the puzzle, and you have to glue them all together yourself.
The agencies that actually do SEO for you? $5,000 a month minimum, usually with a 6 month contract on top.
If you're a small business owner reading this, you already know what I'm about to say.
That money is not in the budget.
Not for the cafe down the street.
Not for the new clinic just trying to fill its calendar.
Not for the ecommerce brand that's barely profitable on month three.
I have been the small business owner staring at a Stripe dashboard with razor thin margins, knowing that paying an SEO agency $5K a month would mean closing.
And I knew I had something in my own garage that would have changed everything for me back then.
So I decided to share it.
The pricing decision
I packaged what I had built so it could point at any site, any niche, any goal.
Then I made a pricing decision that probably looks insane from the outside.
I charge as little as I possibly can.
Just enough to cover the API costs, the hosting, the email infrastructure, the tooling. Just enough to keep the lights on so I can keep offering this to more small business owners.
I'm not trying to build a unicorn. I'm not trying to maximize revenue per user. I'm trying to share the win.
If you've ever stayed up at midnight wondering how you're supposed to compete with the big chains on Google, this is for you.
If you've ever paid a content agency thousands of dollars and gotten nothing back, this is for you.
If you've ever read an “SEO guide” that assumed you had a full time content team and a marketing budget, this is for you.
You set it up once. It runs every day after that.
You get back to running the actual business you built.
That's the whole thing.
Thanks for reading this far. If you want to see what overrank could do for your site, the audit below takes about 60 seconds and costs nothing.
Talk soon,
Joseph
Founder, overrank